Stories Tagged Marathons

Category Update

Introductions of 4G Mobile Networks Spur New Sponsorships

Introductions of 4G Mobile Networks Spur New Sponsorships

Properties should target telco and cable companies launching 4G service

Marathon Sponsorship

Competition For Marathon Sponsorships Heats Up; Spending Remains Healthy

Competition For Marathon Sponsorships Heats Up; Spending Remains Healthy

Relatively strong market for deals and a new player introducing multi-platform packages

Strategy

Sponsorship Investments Deliver High Rate Of Return for Ameriprise

Ameriprise expands sponsorship portfolio after exceeding awareness and lead-generation goals

Selling

Union’s Involvement Helps Local Run Secure Six Figures In Sponsorship

Leveraging labor union tie pays off for local property; approaching companies that want to do business with union leads to $200,000 in sponsorship

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