Stories Tagged Marathons

Beverages

Bottled Water Sales Drive Thirst For New Sponsorships

Bottled Water Sales Drive Thirst For New Sponsorships

Mature and upstart brands seek new opportunities as consumption rebounds

One-on-one

What’s New At JetBlue

What’s New At JetBlue

Carrier focused on aligning deals and activation elements to overall experiential consumer strategy; strikes Boston Celtics deal to fill out calendar and support new "You Above All" national ad tagline

Category Update

Mutual Funds Investing More In Sponsorship

Mutual Funds Investing More In Sponsorship

Mutual fund companies are back in the market for partnerships after two years with little new activity

Category Update

Sub Category: Sandwich Chains Stack Up New Sponsorships

Sub Category: Sandwich Chains Stack Up New Sponsorships

National restaurant brands sign host of national and local deals in 2010

Sponsor Profile

Tata Consultancy Says Hello To New Sponsorships

Tata Consultancy Says Hello To New Sponsorships

Leading BPO firm uses deals to build brand, entertain clients and support community and CSR platforms

Who Does What

Direct Sellers Sign Wide Variety Of New Deals

Direct Sellers Sign Wide Variety Of New Deals

Amway, Herbalife and Usana among most active in category

Sponsor Profile

VW Charts Local/Regional Sponsorship Course

VW Charts Local/Regional Sponsorship Course

Aims to familiarize consumers with less well-known nameplates such as CC, Routan and Tiguan

Category Update

Pet Products Brands Adopt More Sponsorships

Pet Products Brands Adopt More Sponsorships

With sales on the rise, pet food and product makers step up sponsorship activity

In Depth

Sponsors Call For More And Better Sponsorship Reporting

Sponsors Call For More And Better Sponsorship Reporting

Complete, contextual and customized fulfillment reports help sponsors evaluate success

One-on-One

Bank of America’s 2010 Plans Include More Endurance Sports

Bank of America’s 2010 Plans Include More Endurance Sports

Q&A with sponsorship decision-maker Ray Bednar looks at ’09 fallout and road ahead for ’10

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