Stories Tagged Marathons

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Strategy

Merrell Tries On New Sponsorship Strategy

Merrell Tries On New Sponsorship Strategy

Former NBA and Pepsi marketer adopts a ‘less is more’ strategy for the iconic footwear and apparel brand

Category Update

Headphone Makers Turn Up The Volume On Sponsorship

Headphone Makers Turn Up The Volume On Sponsorship

Polk Audio, Skullcandy and others sign new deals to promote new products and support lifestyle positioning

Category Update

Hertz Partners With Live Nation To Support New Music Initiative

Hertz Partners With Live Nation To Support New Music Initiative

Rental car company partners with music powerhouse to support Movin’ with Music marketing campaign; Avis Budget Group, Enterprise Holdings and others also place more focus on sponsorship

Who Does What

Luxury Auto Imports Accelerate Sponsorship Activity 

Luxury Auto Imports Accelerate Sponsorship Activity 

Volvo partners with Twilight Saga: Breaking Dawn Pt. 1 to reach young-adult females; other luxury imports place more focus on movie tie-ins and traditional sponsorships to drive consideration and reward customers

Who Does What

Snack On This: Nutrition Bars Increase Sponsorship Activity

Snack On This: Nutrition Bars Increase Sponsorship Activity

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the four most active nutrition bar marketers

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

Sponsor Profile

Amica Takes Amicable Approach To Sponsorship

Amica Takes Amicable Approach To Sponsorship

Insurer inks presenting status of The Bite of Oregon; places more emphasis on sponsorship as a one-on-one marketing platform

Selling

Best Practices: Targeting Sponsorship Prospects

Best Practices: Targeting Sponsorship Prospects

Sales veterans share tips on finding new prospects in both mature and nontraditional categories

Category Update

Fruit Marketers Go Bananas For Partnerships

Fruit Marketers Go Bananas For Partnerships

Dole and Chiquita sign new deals looking to reverse declining consumption

Displaying results 41-50 (of 64)
 <  1 2 3 4 5 6 7  >