Stories Tagged Marathons

Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Airline launches “less is more” sponsorship strategy to free up activation dollars and maximize return on investment

Beverages

Quick Hits: The Most Active Bottled Water Brands

Quick Hits: The Most Active Bottled Water Brands

Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second

Packaging

Going The Distance: NYRR Revamps Packaging Strategy To Provide Sponsors More Year-Round Exposure

Going The Distance: NYRR Revamps Packaging Strategy To Provide Sponsors More Year-Round Exposure

Companies place more focus on partnerships that can be activated across the calendar year, and properties are obliging

Category Update

Best Practices: Navigating The Airline Category

Best Practices: Navigating The Airline Category

Industry consolidation and new activity by global carriers is creating new opportunities for nearly every type of property

Servicing

The Key To Sponsor Servicing: Post-Event Fulfillment Reports

The Key To Sponsor Servicing: Post-Event Fulfillment Reports

Rightsholders step up their game by increasing frequency, providing third-party research and using digital formats

Sponsor Profile

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

Julie Solwold, vice president of global sports and events, discusses JPMS’ approach to sponsorship, the company’s new partnership with the Dirty Girl mud run series, and other topics

Adding Value

Value Creation: Five Ways To Add Value To Sponsorship Offers

Value Creation: Five Ways To Add Value To Sponsorship Offers

Sports teams, music festivals and other properties discuss how they are taking sponsorship to the next level

Sponsor Profile

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

Sustainability, credibility and creativity are key to Bavarian automaker’s success

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

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