Stories Tagged Marathons

Sponsor Profile

Inside Leidos’ Evolving Sponsorship Strategy

Inside Leidos’ Evolving Sponsorship Strategy

Technology company partners with Roush Fenway Racing to reach new audiences in wake of multibillion-dollar acquisition

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Sponsor Profile

How Humana Is Using Sponsorship To Promote Well-Being

How Humana Is Using Sponsorship To Promote Well-Being

Insurer places more focus on sponsorship to encourage physical activity, with millennials and seniors representing key targets

Sponsor Profile

Inside United Airlines’ Sponsorship Strategy

Inside United Airlines’ Sponsorship Strategy

Airline doubles down on golf, football and personal fitness to engage high-frequency business travelers

Category Update

Health Insurance Companies Expand Sponsorship Coverage

Health Insurance Companies Expand Sponsorship Coverage

Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending

Category Update

Smartphone Apps Grow Appetite For Sponsorship

Smartphone Apps Grow Appetite For Sponsorship

Mobile apps increase use of sponsorship to promote their offerings, reach new audiences and personalize their brands

Cause Marketing

How Mizuno Uses Social Media To Promote Brand Purpose

How Mizuno Uses Social Media To Promote Brand Purpose

Ahmet Abaci, vice president of brand marketing and management, discusses the sporting goods company’s “What If Everybody Ran” campaign at IEG 2015

Consumer Electronics

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

How Hisense Is Using Sponsorship To Build Visibility On The Global Stage

Chinese consumer electronics company inks title of NASCAR Xfinity Series race to build presence in U.S. market, with additional deals expected to follow

Research

2014 Recap: Sponsorship Spending By Property Type

2014 Recap: Sponsorship Spending By Property Type

Music properties generate $1.34 billion in revenue in 2014, outpacing every other property segment in terms of total sponsorship earnings

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