League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives
Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout
Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line
Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration
Major League Baseball leads the pack in year-over-year revenue growth and number of new sponsors
E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond
Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category
Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most
Themed products, new licensing categories and other activations around the upcoming NBA season
Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans