League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives
Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout
Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line
Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration
Major League Baseball leads the pack in year-over-year revenue growth and number of new sponsors
E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond
Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category
Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most
Themed products, new licensing categories and other activations around the upcoming NBA season
Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season
How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals
Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season
Sponsorship Trends To Watch In 2018
Co-living Service Makes Room For Sponsorship
The State of Sponsorship Part 2: Weaknesses and Strengths
The State of Sponsorship: An Unconventional SWOT Analysis in Two Parts
Two Issues Sponsors and Properties Should Be Thinking and Talking About
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Heineken Returns as Headline Sponsor of European Rugby Champions Cup
Cigna Honors Members of Armed Forces as Presenting Sponsor of the 43rd Marine Corps Marathon
ROKA and IRONMAN Expand Relationship with Global Partnership
Fortnite Fuel: Chipotle Announces Sponsorship Of TSM's Competitive Fortnite Team
Hyundai Returns as an Official Sponsor of Festival International de Jazz de Montréal for Third Year in a Row
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