Stories Tagged college sports

Sponsor Profile

Amtrak Makes Connections With More Properties

Amtrak Makes Connections With More Properties

Passenger rail agency teams with other transportation bodies to sign new sponsorships

Category Update

Sub Category: Sandwich Chains Stack Up New Sponsorships

Sub Category: Sandwich Chains Stack Up New Sponsorships

National restaurant brands sign host of national and local deals in 2010

Strategy

Hyundai Looks To Cover All Bases Through National, Local Deals

Hyundai Looks To Cover All Bases Through National, Local Deals

New Sun Bowl title supports national advertising strategy, while proprietary events put consumers in cars

Emerging Category

College Savings Plans Invest In Local Sponsorships

College Savings Plans Invest In Local Sponsorships

State-administered 529 programs sign deals to raise awareness, educate consumers

Who Does What

Hotel Chains Make Room For Sponsorships

Hotel Chains Make Room For Sponsorships

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the six most active U.S. hotel chains

Packaging

UCLA Breaks New Ground In Higher Education Sponsorship

UCLA Breaks New Ground In Higher Education Sponsorship

School seeks corporate partners for non-sports programs and events

Sponsor Profile

Nissan North America Expands Sponsorship Program

Nissan North America Expands Sponsorship Program

Automaker picks up new marathon and cycling sponsorships

Activation

Out Of The Shadows: First Tennessee Bank Launches Perks Program

Out Of The Shadows: First Tennessee Bank Launches Perks Program

Ticket discounts, seat upgrades and other benefits offered to retail customers

Selling

Sellers Find Success By Looking Internally

Sellers Find Success By Looking Internally

How three properties have increased sponsorship revenue by “minding their own business”

Seeking Deals

Yokohama On The Lookout For Team Sponsorships In Key Markets

Yokohama On The Lookout For Team Sponsorships In Key Markets

Tire company pleased with success from sports marketing looks for additional team sponsorships

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