Stories Tagged college sports

Category Update

Agricultural Trade Associations Sprout New Sponsorships

Agricultural Trade Associations Sprout New Sponsorships

Idaho Potato Commission inks naming rights to Humanitarian Bowl; American Pistachio Growers partners with USA Water Polo

Category Update

Checking Up On New Activity In The Hospital Category

Checking Up On New Activity In The Hospital Category

Health care reform prompts hospitals to downplay marketing-driven messages in favor of health and wellness platforms

One-on-one

NASCAR Sponsorship Delivers ROI For Sprint

NASCAR Sponsorship Delivers ROI For Sprint

Title of NASCAR’s premier series helps boost customer base and revenue and lower churn

Results

Capital One Bank Reaps Sponsorship Rewards

Capital One Bank Reaps Sponsorship Rewards

Louisiana region takes new approach to benefits and earns significant return

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

One-on-one

What’s New At JetBlue

What’s New At JetBlue

Carrier focused on aligning deals and activation elements to overall experiential consumer strategy; strikes Boston Celtics deal to fill out calendar and support new "You Above All" national ad tagline

One-on-one

More Deals Wrapped Up As Sponsorships Continue To Track For UPS

More Deals Wrapped Up As Sponsorships Continue To Track For UPS

Shipping giant’s director of sponsorships and events explains latest deals and why sponsorship works

Category Update

Competitive Energy Markets Power New Sponsorships

Competitive Energy Markets Power New Sponsorships

States where gas and electricity distribution is deregulated see uptick in deals after slow couple of years

Sponsor Profile

How Sponsorship Levels Playing Field For Cellular South

How Sponsorship Levels Playing Field For Cellular South

Regional wireless service provider combines traditional partnerships with proprietary programs to engage existing and new customers

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