Stories Tagged college sports

Who Does What

Who Does What: The Fastest Growing U.S. Restaurant Chains

Who Does What: The Fastest Growing U.S. Restaurant Chains

Buffalo Wild Wings, Noodles & Co, Wingstop and others expand portfolios amid a double-digit increase in sales

Who Does What

Candy Makers Unwrap New Sponsorships 

Candy Makers Unwrap New Sponsorships 

Mars, Inc., Jelly Belly Candy Co. and others expand portfolios to engage consumers and build relations with the trade  

Strategy

Bank Of The West Takes Sponsorship Westward

Bank Of The West Takes Sponsorship Westward

Financial services company uses sponsorship to support Go West brand advertising campaign

Sponsor Profile

Nissan Readies Sponsorship To Promote New Vehicles

Nissan Readies Sponsorship To Promote New Vehicles

Nissan doubles down to support the rollout of five new vehicles over the next 15 months

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

Category Update

Cable Companies Bundle Up New Sponsorships

Cable Companies Bundle Up New Sponsorships

New product offerings and increased competition drive new activity in the cable category

Sponsor Profile

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

Australian-themed restaurant chain steps up to the plate in using sponsorship to drive incremental sales and guest counts

In Depth

The Evolving Landscape Of Audience Research

The Evolving Landscape Of Audience Research

New online survey tools give properties more options than ever for conducting audience research

Who Does What

Pickup Trucks Increase Sponsorship Payload   

Pickup Trucks Increase Sponsorship Payload   

Rebounding sales and new vehicle rollouts drive new sponsorships and strategic partnerships in the truck category

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

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