Stories Tagged college sports

Strategy

Inside Mondelez’s New Sponsorship Strategy

Inside Mondelez’s New Sponsorship Strategy

Snack food maker hones strategy following breakup with Kraft; partnership with One Direction highlights new direction

Selling

Sponsor Perspective: The Attributes Of A Good Property  

Sponsor Perspective: The Attributes Of A Good Property  

Dennis Bash, regional marketing manager with U.S. Bank, shares tips on selling sponsorship and working with sponsors

Category Update

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

No Begging Here: Pet Food Makers Grow Appetite For Sponsorship

Established and upstart brands sign new deals with film festivals, endurance sports and other types of events

Packaging

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

Higher Learning: Colleges Launch Campus-Wide Sponsorship Programs

University of Washington expands sponsorship beyond sports to maximize revenue and enhance the student experience

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Sponsor Profile

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

Iconic luggage maker partners with Bonnaroo 365 Tour to build credibility and expand reach in front of 18-to-22 year-old consumers

Selling

How Deals Get Done: Five Sales Tips From Industry Pros

How Deals Get Done: Five Sales Tips From Industry Pros

Sales vets share tips and tactics on identifying prospects and closing deals 

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

Financial services company inks first national tie and doubles down on regional properties to support expanding footprint

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