Stories Tagged college sports

Category Update

Retailers Go Shopping For New Sponsorships  

Retailers Go Shopping For New Sponsorships  

Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

Sponsor Profile

CDW Uses PGA Tour To Promote Charitable Giving

CDW Uses PGA Tour To Promote Charitable Giving

Technology provider to leverage charitable initiatives at three PGA Tour events this year, up from one in 2014

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Sponsor Profile

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Automaker expands NCAA and culinary-centric portfolio with title of July 23 friendly between Liverpool F.C, and A.S. Roma at Boston’s Fenway Park

Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Airline launches “less is more” sponsorship strategy to free up activation dollars and maximize return on investment

Sponsor Profile

Sponsorship Check-Up: Horizon BCBS Tweaks Portfolio In the Wake Of Affordable Care Act

Sponsorship Check-Up: Horizon BCBS Tweaks Portfolio In the Wake Of Affordable Care Act

Health insurer partners with MLS New York Red Bulls to educate young adults about health care options

Selling

Best Practices: Proposal Briefs

Best Practices: Proposal Briefs

Sellers share advice on creating proposal briefs that break through the clutter and capture attention

Sponsor Profile

Inside Dr Pepper Snapple Group’s Evolving Sponsorship Strategy

Inside Dr Pepper Snapple Group’s Evolving Sponsorship Strategy

Cindy Hourigan, DPS vice president of sponsorships, travel & events, marketing capabilities, discusses how the beverage company has moved beyond pouring rights in favor of collaborative ties that provide added value

Sponsor Profile

Inside JetBlue’s Sponsorship Strategy

Inside JetBlue’s Sponsorship Strategy

Rick Pineda, senior analyst of national sponsorships, discusses the low-fare carrier’s evolving strategy

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