Stories Tagged college sports

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

Selling

Twelve Categories To Watch In 2017

Twelve Categories To Watch In 2017

Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond

Emerging Category

Wearable Safety Devices Dial In New Sponsorships

Wearable Safety Devices Dial In New Sponsorships

Wearsafe partners with endurance sports, college athletics and minor league baseball, with additional deals in the works

Telecommunications

Frontier Communications Blazes New Sponsorship Trail

Frontier Communications Blazes New Sponsorship Trail

Telco uses college athletics, country music and bull riding to support growth ambitions in wake of Verizon wireline acquisition

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Category Update

Credit Unions Bank On New Sponsorships

Credit Unions Bank On New Sponsorships

Credit unions expand sponsorship portfolios in advance of proposed legislation that would loosen membership requirements

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Companies double down on sponsorship to satisfy consumers’ growing thirst for content

Telecommunications

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Sponsorship spending and the biggest deals on behalf of the four major players in the wireless services category

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