Stories Tagged college sports

Healthcare

Three Hot Buttons In The Hospital Category

Three Hot Buttons In The Hospital Category

Cleveland Clinic, Mayo Clinic and OhioHealth increase use of sponsorship to showcase medical expertise and support corporate mission

Apparel

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Fruit Of The Loom Weaves New Partnership With Lollapalooza Music Fest

Clothing manufacturer expands sponsorship portfolio beyond action sports in support of new product line

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Category convergence, sports media rights and other trends in the telecom category

One-on-one

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Non-sports properties, exclusive content and mobile-first experiences take center stage

Category Update

Tire Companies Gain Sponsorship Traction

Tire Companies Gain Sponsorship Traction

Sponsorship spending, trends and hot buttons in the tire category

In Depth

The Ins and Outs Of Team Loyalty Programs

The Ins and Outs Of Team Loyalty Programs

Teams find success using rewards programs to retain season ticket holders, access new sponsorship inventory and better understand fans

Who Does What

Automobile Manufacturers: Who Does What

Automobile Manufacturers: Who Does What

Sponsorship spending, major deals and portfolio overviews at the five biggest spenders

Sponsor Profile

Allstate To Extend Sponsorship Coverage Beyond Sports

Allstate To Extend Sponsorship Coverage Beyond Sports

Insurer considers music, endurance sports, family entertainment and other properties to engage evolving customer base

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

Category Update

Milk Companies Increase Sponsorship Activity

Milk Companies Increase Sponsorship Activity

Properties extract new sponsorship dollars from the dairy industry as milk sales extend decades-long decline

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