Stories Tagged golf

Hot Category

Foreign Destinations Resort To Sponsorship To Entice U.S. Visitors

Foreign tourism councils step up sponsorship to showcase destinations to U.S. travelers

Seeking Deals

Lens Maker Eyes More Sports Sponsorships

Transitions Optical looks to grow sponsorship program on the heels of PGA Tour deals; targets running and cycling properties next

Selling

Golf Association Takes Unusual Approach To Reach The Green

Golf Course Superintendents Assn. of America uses sponsorship benefits to reward business partners who spend major dollars, rather than selling packages outright

Emerging Category

HR Outsourcing Boom Leads To Sponsorships From Professional Employer Organizations

Professional employer organizations step up sponsorship to promote HR outsourcing services to small and mid-size companies

New Category

Easy Money: Payment Services Send Sponsorship Funds To Properties

Payment services companies emerge as sponsor category in battle to handle currency exchange, international and day-to-day transactions

Strategy

Not Your Son’s Energy Drink: Red Bull Charges Into Golf Deals

Red Bull goes for the green with golf tie-ins, perhaps sparking shift in energy drink sponsorships

DEAL STRUCTURES

Waste Not, Want Not: How Third-party Bartering Assists Sponsors And Properties

Third-party bartering offers creative solutions for financing sponsorship fees and offloading unwanted assets

Seeking Deals

Regions Uses Sponsorship To Promote Its Northern Expansion

Regions Financial Corp. is scouting new deals with local properties in the Midwest

Activation

MasterCard Looks To Complete Passes Through NFL Teams, Other Properties

MasterCard makes “swipeless” PayPass system the focus of its sponsorship activation

Selling

Money Of Waste: Properties Find Ways To Make Trash Pay

Waste hauling and recycling plays into sponsorship through deals from private and government entities

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