Stories Tagged golf

Category Update

Sponsorship Makes Sense for Sentient, Other Private Jet Services

Sponsorship Makes Sense for Sentient, Other Private Jet Services

Although still recovering from the recession, private aviation companies spend more for new deals

Strategy

Hyundai Looks To Cover All Bases Through National, Local Deals

Hyundai Looks To Cover All Bases Through National, Local Deals

New Sun Bowl title supports national advertising strategy, while proprietary events put consumers in cars

Who Does What

Hotel Chains Make Room For Sponsorships

Hotel Chains Make Room For Sponsorships

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the six most active U.S. hotel chains

One-on-one

Housing Slump Forces Changes, But Re/Max Makes New Sponsorship Deals

Housing Slump Forces Changes, But Re/Max Makes New Sponsorship Deals

Q&A with real estate franchise system’s vice president of brand marketing and sponsorship

Category Update

Clothing Brands Continue To Try On Sponsorships

Clothing Brands Continue To Try On Sponsorships

Apparel manufacturers and retail brands step up activity

Strategy

Will BMW’s New Campaign Bring Joy To Properties?

Will BMW’s New Campaign Bring Joy To Properties?

Automaker plans experiential ties to national branding platform

Category Update

HR Outsourcing Firms Employ More Sponsorships

HR Outsourcing Firms Employ More Sponsorships

New deals pop up from Professional Employer Organizations

Sponsor Profile

Flashy Trash: Waste Management Raises Sponsorship Profile

Flashy Trash: Waste Management Raises Sponsorship Profile

New PGA Tour title sponsorship adds to strategic portfolio of national entertainment and local property deals

Category Update

National Publications See Need For Partnerships

National Publications See Need For Partnerships

Alliances with properties help media outlets fight for ad dollars

Golf Sponsorship

Hitting Out Of The Rough: PGA Tour Takes New Sponsorship Approach Shot

Hitting Out Of The Rough: PGA Tour Takes New Sponsorship Approach Shot

Golf sponsorship roundoup features PGA Tour CMO Tom Wade

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