Stories Tagged golf

One-on-one

SAP: Making Sponsorship Run Better

SAP: Making Sponsorship Run Better

Software giant uses golf, tennis and other types of partnerships to showcase technology and tell story of how it helps rightsholders gain operational efficiencies

Category Update

Spirited Competition Prompts More Vodka Sponsorships

Spirited Competition Prompts More Vodka Sponsorships

Spirits marketers increase use of sponsorship to gain a point of differentiation in increasingly competitive category

Adding Value

Leading Property Practices: Eight Ways To Add Value To Sponsorship Offers

Leading Property Practices: Eight Ways To Add Value To Sponsorship Offers

What sports and entertainment sellers are doing to stay ahead of the competitive curve when pitching partnerships

Category Update

Fruit Marketers Go Bananas For Partnerships

Fruit Marketers Go Bananas For Partnerships

Dole and Chiquita sign new deals looking to reverse declining consumption

Sponsor Profile

Lexus Cooks Up New Partnerships

Lexus Cooks Up New Partnerships

Luxury auto marketer rolls out new activation program around epicurean events; expands existing sports portfolio

Sponsor Profile

Cadillac Continues Acquisition Mode: Signs With Vail Resorts, Local Properties

Cadillac Continues Acquisition Mode: Signs With Vail Resorts, Local Properties

Luxury auto seeks positioning and lead generation opportunities

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

One-on-one

Nationwide Moves To The Local Side: New Deals Reflect Shift In Strategy

Nationwide Moves To The Local Side: New Deals Reflect Shift In Strategy

Insurer wants to see if success with national properties will translate to regional deals

Sponsor Profile

VTech’s Sports, Music Ties Help Keep Cordless Phones Relevant

VTech’s Sports, Music Ties Help Keep Cordless Phones Relevant

Manufacturer taps LPGA and non-mainstream music properties to support positioning as lifestyle product focused on communications

Displaying results 41-50 (of 72)
 <  1 2 3 4 5 6 7 8  >