Stories Tagged golf

Adding Value

How Two Properties Are Raising The Added Value Ante

How Two Properties Are Raising The Added Value Ante

MLS Chicago Fire places more focus on integrated packages; PGA Tour takes proactive approach to activation

One-on-one

Humana Takes Sponsorship To Heart

Humana Takes Sponsorship To Heart

Health insurer adopts strategies and tactics from the CPG industry to help build its brand and promote health and wellness positioning

One-On-One

Citigroup’s New Sponsorship Strategy: Less Is More

Citigroup’s New Sponsorship Strategy: Less Is More

Banking giant plans to focus on three or four international properties in 2012 and beyond to gain marketing efficiencies

One-on-one

Symetra Adds LPGA Development Tour To Sponsorship Portfolio

Symetra Adds LPGA Development Tour To Sponsorship Portfolio

Financial services firm inks first national sponsorship to enhance visibility and build relations with banks and other distribution partners

Category Update

Hertz Partners With Live Nation To Support New Music Initiative

Hertz Partners With Live Nation To Support New Music Initiative

Rental car company partners with music powerhouse to support Movin’ with Music marketing campaign; Avis Budget Group, Enterprise Holdings and others also place more focus on sponsorship

Who Does What

Luxury Auto Imports Accelerate Sponsorship Activity 

Luxury Auto Imports Accelerate Sponsorship Activity 

Volvo partners with Twilight Saga: Breaking Dawn Pt. 1 to reach young-adult females; other luxury imports place more focus on movie tie-ins and traditional sponsorships to drive consideration and reward customers

One-on-one

Mercedes-Benz Gets Social With Sponsorship

Mercedes-Benz Gets Social With Sponsorship

MBUSA national manager of experiential marketing Lisa Holladay discusses the thinking behind the Mercedes-Benz Superdome, the company’s growing use of social media and other topics

Category Update

Tire Category Gains Sponsorship Traction

Tire Category Gains Sponsorship Traction

Kumho Tire U.S.A, Inc., Yokohama Tire Corp. and others expand sponsorship portfolios

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

Lesa Ukman Perspective

Sponsorship Watch: Luxury Timepieces

Sponsorship Watch: Luxury Timepieces

IEG, LLC chairman provides insight into trends, strategies and deals on behalf of luxury watch makers

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