Stories Tagged golf

Strategy

How General Motors Is Using Sponsorship To Reposition Cadillac As A Fashion Forward Brand

How General Motors Is Using Sponsorship To Reposition Cadillac As A Fashion Forward Brand

Automaker taps fashion, design and culinary events to enhance brand relevancy among women and other cultural tastemakers

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

Servicing

Quick Hits: Sponsor Servicing

Quick Hits: Sponsor Servicing

The LPGA, NHL San Jose Sharks and Newport Harbor Corp. discuss how they share the love with corporate partners

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

Financial services company inks first national tie and doubles down on regional properties to support expanding footprint

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

One-on-one

Honda’s Sponsorship Strategy Rolls On

Honda’s Sponsorship Strategy Rolls On

Asian auto import gears up 11th iteration of the Honda Civic Tour

Category Update

Cable Companies Bundle Up New Sponsorships

Cable Companies Bundle Up New Sponsorships

New product offerings and increased competition drive new activity in the cable category

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Activation

Geolocation Companies Check In To Sponsorship

Geolocation Companies Check In To Sponsorship

Sponsors and rightsholders place more focus on Foursquare as an activation platform

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