Stories Tagged golf

Strategy

Why Dow Chemical Is Bonding With Sponsorship

Why Dow Chemical Is Bonding With Sponsorship

Material sciences giant sees success with NASCAR, golf and the Olympics, prompting potential deals with additional global properties

Sponsor Profile

Inside Rust-Oleum’s Sponsorship Strategy

Inside Rust-Oleum’s Sponsorship Strategy

Maker of DIY and industrial products increases use of sponsorship to build brand equity and demonstrate products in action

Strategy

A Window Into Microsoft’s Sponsorship Strategy

A Window Into Microsoft’s Sponsorship Strategy

Technology giant increases use of sponsorship to showcase products in action and demonstrate how it empowers organizations to achieve more

Sponsor Profile

Inside Hyundai’s Evolving Sponsorship Strategy  

Inside Hyundai’s Evolving Sponsorship Strategy  

South Korean import places focus on national properties that provide grassroots reach

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Strategy

How Kohler Is Using Sponsorship To Gain Social Currency

How Kohler Is Using Sponsorship To Gain Social Currency

Kitchen and bath products manufacturer partners with Bonnaroo music festival as part of a new push to reach consumers in unexpected places

Sponsor Profile

Emirates Expands Sponsorship Portfolio With Music And Culture

Emirates Expands Sponsorship Portfolio With Music And Culture

Airline extends portfolio beyond large sporting events with Redfest DXB, ChoirFest Middle East and other music and cultural events

Sponsor Profile

Tommy Bahama Tries On New Sponsorships

Tommy Bahama Tries On New Sponsorships

Island-inspired lifestyle brand sponsors tennis, volleyball and other events where consumers unwind to promote brand positioning

Strategy

Fair Trade: Keurig Expands Sponsorship Portfolio

Fair Trade: Keurig Expands Sponsorship Portfolio

Single-serve coffee company moves beyond college sports with ties in fashion, entertainment and other vertical markets

Sponsor Profile

Sponsorship Check-Up: Horizon BCBS Tweaks Portfolio In the Wake Of Affordable Care Act

Sponsorship Check-Up: Horizon BCBS Tweaks Portfolio In the Wake Of Affordable Care Act

Health insurer partners with MLS New York Red Bulls to educate young adults about health care options

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