Stories Tagged nonprofit

Selling

Responding To Change: Four Actionable Ideas For Meeting Sponsors’ Evolving Needs

Meeting sponsors’ needs means developing creative deal structures and reducing reliance on cash; four actionable tips from successful properties

Selling

AIDS Walk Producer Makes Big Revenue Strides By Altering Approach

AIDS Walk Producer Makes Big Revenue Strides By Altering Approach

AIDS Walk producer sees revenue spike after move from soliciting corporate gifts to marketing-oriented sponsorships

Selling

Canadian Cause Rethinks Sponsorship Approach To Maintain Value And Relevancy

Breast cancer cause tweaks sponsorship strategy to keep things fresh for new and returning sponsors

Prospecting

Going Where The Dollars Are

Identifying companies and categories interested in signing new sponsorships may be difficult under current conditions but not impossible, as new activity attests

Selling

Small Market, Big Results For Orchestra’s Sponsorship Program

Success in a small market is achieved by the Lancaster Symphony Orchestra through a sponsorship sales strategy tailored to its local business base

Selling

Museum Discovers Path To Inaugural Sponsorship Program And First Corporate Partner

Bay Area Discovery Museum charts course for first-time sponsorship effort, secures Wells Fargo

Selling

All Peaks, No Valleys For Film Fest’s Sponsorship Income

Mill Valley Film Festival nearly doubles sponsorship revenue through strategic additions to sponsorship packages

Selling

Chicago Film Fest Reels In Bigger Sponsorship Dollars

Chicago Int’l Film Festival increases sponsorship by 40 percent after hiring outside sales agent

In Depth

Raising The Bar On Sponsorship Fulfillment Reports

Preparing sponsorship fulfillment reports requires system for capturing data and knowledge of partner priorities

Selling

Practical Sales Tips For Nonprofit Properties

Getting in the door and keeping sales conversations moving in the right direction can be a challenge for properties; tactical suggestions for having successful sales conversations

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