Stories Tagged nonprofit

Sponsor Profile

Spam Extends Shelf Life Of Spamerican! Tour

Spam Extends Shelf Life Of Spamerican! Tour

Hormel rolls sampling tour into year two with new markets and cause tie

Selling

How To: Sales Advice For Nonprofits (And Other Properties)

How To: Sales Advice For Nonprofits (And Other Properties)

Noreen Major, Shakespeare Theatre Company associate director of development, shares tips and tactics on finding, selling and retaining corporate partners

Healthcare

Category Update: Healthcare Companies

Category Update: Healthcare Companies

IEG SR breaks down hot buttons and activation tactics for the most active segments of the health care industry

Seeking Deals

DeliverLean To Bulk Up On Sponsorship  

DeliverLean To Bulk Up On Sponsorship  

Meal delivery company partners with NHL Florida Panthers and BankAtlantic Center; plans additional ties to support national expansion

One-on-one

Macy’s Gets Sporty With Sponsorship

Macy’s Gets Sporty With Sponsorship

Iconic department store chain uses Southeastern Conference to test a potentially larger involvement in the sports marketing space

Selling

How To Turn Volunteers Into The Gift That Keeps Giving

How To Turn Volunteers Into The Gift That Keeps Giving

Strategic ideas for getting the most from property volunteers in selling and servicing sponsorship

Cause Marketing

Where Does Cause Marketing Go From Here For Nonprofit Partners?

Where Does Cause Marketing Go From Here For Nonprofit Partners?

IEG’s Vinu Joseph examines the future of cause marketing and its ability to generate revenue for nonprofit properties

Property Sector Overview

Screening Sponsors: Film Fests Perform Well In Attracting Partners

Screening Sponsors: Film Fests Perform Well In Attracting Partners

Film festivals post healthy sponsorship gain in ’09 as they shift away from highlighting ID and tickets

Strategy

Market Leader Mott’s Steps Up With National Cause Sponsorships

Market Leader Mott’s Steps Up With National Cause Sponsorships

Mott’s signs national cause ties to add interactive element to new national ad campaign

In Depth

Corporate Donors Receive Charity: Sponsorship Benefits At No Additional Charge

Corporate Donors Receive Charity: Sponsorship Benefits At No Additional Charge

IEG Strategic Philanthropy Study reveals corporate donors continue to receive sponsorship benefits at no additional charge

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