Stories Tagged apparel

Digital Content

Bonnaroo Extends Digital Activation Footprint

Bonnaroo Extends Digital Activation Footprint

Xbox, Teva and PayPal activate new partnerships with branded content and other digital platforms

Strategy

Ray-Ban Uses Music To Inspire Creativity

Ray-Ban Uses Music To Inspire Creativity

Eyewear brand partners with Celebrate Brooklyn!, Pitchfork and other music events to support global marketing campaign

Pro Sports

Tennis Sponsorship Spending To Total $708 Million In 2013

Tennis Sponsorship Spending To Total $708 Million In 2013

Global platforms, stadium upgrades and new programming help drive interest in professional and amateur tennis

Adding Value

Value Creation: Five Ways To Add Value To Sponsorship Offers

Value Creation: Five Ways To Add Value To Sponsorship Offers

Sports teams, music festivals and other properties discuss how they are taking sponsorship to the next level

Sponsor Profile

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

Iconic luggage maker partners with Bonnaroo 365 Tour to build credibility and expand reach in front of 18-to-22 year-old consumers

Strategy

Diet Coke Inks New Partnership with Tribeca Film Fest

Diet Coke Inks New Partnership with Tribeca Film Fest

Beverage giant aligns with film festival to support Stay Extraordinary brand campaign; activates with stealth marketing initiative

One-on-one

Macy’s Gets Sporty With Sponsorship

Macy’s Gets Sporty With Sponsorship

Iconic department store chain uses Southeastern Conference to test a potentially larger involvement in the sports marketing space

Results

Consumer Study Reveals Who Won Olympic Awareness Games

Consumer Study Reveals Who Won Olympic Awareness Games

“Big Three” sponsors lead the way and notable ambushers made their mark

In Depth

How The LA Marathon Has Tripled Sponsorship Revenue

How The LA Marathon Has Tripled Sponsorship Revenue

Property enhances main event and revamps sponsorship strategy

In Depth

IEG Property Survey: Largest Categories Account For Fewer Deals; Media Sponsorship Nosedives

IEG Property Survey: Largest Categories Account For Fewer Deals; Media Sponsorship Nosedives

IEG’s Annual Property Survey reveals properties must target a more diverse pool of prospects

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