Stories Tagged apparel

Activation

What’s New At The 2018 Governors Ball

What’s New At The 2018 Governors Ball

Sponsors prep a mix of branded experiences, exclusive merchandise and other activations for eighth annual music fest

Activation

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Activation

How Sponsors Plan To Activate The 2018 NBA All-Star Game

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season

Activation

Activation Rundown: 2017 Verizon WNBA All-Star Game

Activation Rundown: 2017 Verizon WNBA All-Star Game

Branded experiences, consumer promotions and other activations around the best of the best competition

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

Activation

How NBA Marketing Partners Are Activating The 2017 Draft

How NBA Marketing Partners Are Activating The 2017 Draft

Product integration, social activation and surprise-and-delight consumer experiences take center stage at the 2017 NBA Draft

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