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Stories Tagged financial services

Activation

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives

Results

Three Examples Of Sponsorship Success

Three Examples Of Sponsorship Success

BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018

Selling

What Not To Do When Selling Sponsorship

What Not To Do When Selling Sponsorship

Sponsors share their pet peeves when working with properties

College Sports

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Insurance is the most active category sponsoring college athletics, while State Farm is the most active sponsor

Activation

Activation Rundown At The 2018 PyeongChang Games

Activation Rundown At The 2018 PyeongChang Games

With a few notable exceptions, sponsors take a low-key presence on the ground and in traditional and digital marketing channels

Activation

How Sponsors Plan To Activate The 2018 NBA All-Star Game

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration

Cause Marketing

The Most Active Sponsors Of Causes

The Most Active Sponsors Of Causes

Bank of America is the most active sponsor of causes while retail is the most active category

One-on-one

Sponsorship Trends To Watch In 2018

Sponsorship Trends To Watch In 2018

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

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