Stories Tagged pro sports

Category Update

529 College Savings Plans Invest In Sponsorship

529 College Savings Plans Invest In Sponsorship

Tax-advantaged savings programs double down on sponsorship as assets reach record highs

Golf

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Automakers are the most active category sponsoring golf, with BMW the most active sponsor

Activation

Chase Expands Customer Perks At Madison Square Garden

Chase Expands Customer Perks At Madison Square Garden

Banking giant to launch Chase Freedom Weekends and other perks at New York Rangers and Knicks games

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Digital Content

Checking In On Marriott International’s Content Strategy

Checking In On Marriott International’s Content Strategy

Hotel chain doubles down on webisodes, scripted series and other content to engage millennial, next-generation travelers

Selling

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

How The Tennis Hall Of Fame Is Using Content To Sell Sponsorship

Tennis organization creates mock-up campaign to show prospect how a partnership can be activated in the social sphere

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

In Depth

The Declining Popularity of Category Exclusivity

The Declining Popularity of Category Exclusivity

Sponsors move away from exclusive packages in favor of marketing platforms that provide “ownable” assets

Sponsor Profile

Firestone Gains Traction At Country Music Festivals

Firestone Gains Traction At Country Music Festivals

Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

Displaying results 81-90 (of 335)
 <  5 6 7 8 9 10 11 12 13 14  >