Stories Tagged pro sports

Motorsports

How Dell Is Driving The Internet Of Things With Richard Childress Racing

How Dell Is Driving The Internet Of Things With Richard Childress Racing

NASCAR team uses big data and IoT technology to enhance on-track performance

Category Update

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

All In: Casinos Up Sponsorship Spend To Offset Declining Revenue

Casinos double down on sponsorship to entertain VIPs and reach new customers, with tribal casinos leading the charge

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Companies double down on sponsorship to satisfy consumers’ growing thirst for content

Activation

Astellas Extends PGA Tour Sponsorship Through 2020

Astellas Extends PGA Tour Sponsorship Through 2020

Pharma launches two new activation programs based on lessons learned from initial three-year run

Emerging Category

Digital Health Startups Invest In Sponsorship

Digital Health Startups Invest In Sponsorship

Digital innovation drives new sponsorship activity on behalf of Oscar health insurance and other health technology companies

Telecommunications

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Portfolio Overviews Of The Four Major U.S. Wireless Service Providers

Sponsorship spending and the biggest deals on behalf of the four major players in the wireless services category

Selling

Where To Look For Sponsorship Dollars In 2016

Where To Look For Sponsorship Dollars In 2016

Eight categories that are expected to increase spending in the New Year, with craft beer, spirits and other beverages leading the charge

Category Update

Retailers Go Shopping For New Sponsorships  

Retailers Go Shopping For New Sponsorships  

Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees

Pro Sports

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

Spending grows 12 percent, outpacing year-over-year increases at the NFL, NBA and NHL

Strategy

A Window Into Microsoft’s Sponsorship Strategy

A Window Into Microsoft’s Sponsorship Strategy

Technology giant increases use of sponsorship to showcase products in action and demonstrate how it empowers organizations to achieve more

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