Stories Tagged pro sports

Category Update

Sponsorship Primer: Paint Companies Seal New Deals

Sponsorship Primer: Paint Companies Seal New Deals

With Sherwin-Williams/Valspar mega-merger looming, paint companies expand portfolios to engage business and consumer audiences

Strategy

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Entertainment giant partners with Texas Lottery on a ticket that offers VIP experiences at some of the world’s top music festivals

Sponsor Profile

Inside United Airlines’ Sponsorship Strategy

Inside United Airlines’ Sponsorship Strategy

Airline doubles down on golf, football and personal fitness to engage high-frequency business travelers

Category Update

Abbott Injects New Life Into Snack Bar Category

Abbott Injects New Life Into Snack Bar Category

Healthcare company jumps into the fast-growing nutritional snack bar category with Curate snacks

Sponsor Profile

How Cigna Takes Sponsorship To Heart

How Cigna Takes Sponsorship To Heart

Health insurer places more focus on activation programs that amplify its message before, during and after events

Category Update

Health Insurance Companies Expand Sponsorship Coverage

Health Insurance Companies Expand Sponsorship Coverage

Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending

Strategy

Sponsor Perspective: Trends To Watch In 2016

Sponsor Perspective: Trends To Watch In 2016

Executives from Barclays, Mondelez and Visa share sponsorship and activation trends this year

Healthcare

Inside The Evolving Pharmaceutical Category

Inside The Evolving Pharmaceutical Category

Pharmaceutical companies increase sponsorship activity, but calls to ban direct-to-consumer advertising could impact future spending

Pro Sports

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

League and team sponsorship revenue totals $1.2 billion in 2015-2016 season, with the insurance category leading the charge

Packaging

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

Portland Trail Blazers Find Success With “Less Is More” Sponsorship Strategy

NBA team posts 50 percent increase in sponsorship revenue over the past three years while trimming its corporate partner roster

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