Stories Tagged pro sports

Selling

Moving Airlines From In-Kind To Cash Partners

Moving Airlines From In-Kind To Cash Partners

One-of-a-kind experiences and tailored packages are some of the keys to converting airlines into cash sponsors

Financial Services

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Insurer adds category exclusivity, consumer touchpoints and community outreach as part of multiyear deal

Activation

How Toyota Is Using Live Streams To Drive Sponsorship Success

How Toyota Is Using Live Streams To Drive Sponsorship Success

Automaker drives consumer engagement as a result of live streams, leading to a new partnership with the Firefly music festival

Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Category Update

Beef Jerky Goes Upscale, And New Sponsorships Follow

Beef Jerky Goes Upscale, And New Sponsorships Follow

Jerky makers increase use of sponsorship to reach new audiences and promote new products

Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Seeing Success: How Citi, CIBC and Comcast Are Using Sponsorship To Drive Results

Companies find success driving consideration, preference and social engagement

Seeking Deals

Sponsor Prospecting: Ten Categories To Consider

Sponsor Prospecting: Ten Categories To Consider

Ten categories that share one common trait: new sponsorship spending

Adding Value

What’s Your Take? Sponsors Weigh In On Added Value

What’s Your Take? Sponsors Weigh In On Added Value

Marketing executives from Wells Fargo and Nestlé Waters give their take on added value—including what should and should not be offered

Activation

2016: The Year Of Virtual Reality

2016: The Year Of Virtual Reality

With this week’s much-anticipated release of Oculus Rift as a backdrop, the sponsorship industry doubles down on VR as a sales and activation platform

Sponsor Profile

Inside Rust-Oleum’s Sponsorship Strategy

Inside Rust-Oleum’s Sponsorship Strategy

Maker of DIY and industrial products increases use of sponsorship to build brand equity and demonstrate products in action

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