Stories Tagged pro sports

Pro Sports

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Hampered by sluggish TV ratings, spending rises just 4.3 percent in the 2016-2017 season

Sponsor Profile

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Life sciences giant signs holistic partnership to promote healthcare and agricultural sciences to students and alumni

One-on-One

Crystal Ball: Trends To Watch In 2017

Crystal Ball: Trends To Watch In 2017

Sponsorship executives from AT&T, U.S. Bank and other companies share what they’re watching in 2017 and beyond

Selling

Twelve Categories To Watch In 2017

Twelve Categories To Watch In 2017

Cannabis companies, diagnostic testing services and other categories expected to ramp up sponsorship in the New Year and beyond

New Sponsor

Realtor.com Gives Sponsorship A Positive Appraisal

Realtor.com Gives Sponsorship A Positive Appraisal

Real estate portal uses Oddball Comedy Festival to engage home buyers, with additional deals in the works

Sponsor Profile

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba Global Commerce Solutions heightens investment in sports via partnerships with AEG venues in Berlin, Los Angeles and London

Servicing

How To Make The Most Out Of Post-Event Recap Reports

How To Make The Most Out Of Post-Event Recap Reports

Best practices, tips and tactics on getting the most out of post-event recaps

Sponsor Profile

One-on-One: Tom Swift, Global Vice President, Grey Goose

One-on-One: Tom Swift, Global Vice President, Grey Goose

Super-premium vodka extends PGA Tour partnership, plans to add Boulangerie Bleue into 19th Hole Lounge thematic

Auto

The Most Active Sponsors In The Auto Category

The Most Active Sponsors In The Auto Category

Toyota leads the pack in the U.S. as most active sponsor in the auto category

Emerging Category

Airports Ramp Up Sponsorship Activity

Airports Ramp Up Sponsorship Activity

Airports double down on sponsorship as air travel heats up

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