Stories Tagged pro sports

Telecommunications

Expert: Net Neutrality Repeal To Have Limited Impact On Sponsorship

Expert: Net Neutrality Repeal To Have Limited Impact On Sponsorship

Grant Paranjape, MSE director of esports business and team operations, weighs in on one of the hottest topics in esports

Category Update

Category Update: Wireless Handsets

Category Update: Wireless Handsets

Chinese manufacturers call up new deals with global sports properties

Telecommunications

Who Does What: Wireless Service Providers

Who Does What: Wireless Service Providers

Portfolio overviews, major deals and sponsorship spending at the four major players in the U.S. wireless service category

Emerging Category

Hydration Therapy Services Turn On The Sponsorship Spigot

Hydration Therapy Services Turn On The Sponsorship Spigot

I.V. therapy providers take their services to music festivals, marathons and other events where attendees may need hydration

Sponsor Profile

Comcast Plugs In New Sponsorships

Comcast Plugs In New Sponsorships

Pay TV giant partners with U.S. Olympic Committee, U.S. Ski & Snowboard and 13 Team USA athletes to enhance the TV watching experience

One-on-one

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Non-sports properties, exclusive content and mobile-first experiences take center stage

Emerging Category

Experience Economy Creates New Sponsorship Category

Experience Economy Creates New Sponsorship Category

Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences

Selling

Sponsor Prospecting: Ten Categories To Watch In 2018

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond

Golf

Grant Thornton Launches Golf Marketing Campaign

Grant Thornton Launches Golf Marketing Campaign

Accounting firm signs multiyear partnerships with PGA Tour, The Players Championship and Rickie Fowler

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

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