Stories Tagged pro sports

Digital Content

All In: How Adidas Uses Social Content To Break Through The Clutter

All In: How Adidas Uses Social Content To Break Through The Clutter

Global brand director Thomas van Schaik shares the thinking behind the @Brazuca marketing campaign at the 2014 FIFA World Cup

Beverages

More On Tap: Pabst To Expand Project Pabst

More On Tap: Pabst To Expand Project Pabst

Pabst Brewing Co. to expand Portland music festival into a national marketing platform after seeing success with inaugural event

Selling

Quick Hits: Five Alternative Payment Structures

Quick Hits: Five Alternative Payment Structures

The pros and cons of revised payment schedules, pay for performance and other nontraditional payment structures

Digital Content

How Drones Are Reshaping The Sponsorship Landscape

How Drones Are Reshaping The Sponsorship Landscape

From improving team performance to enhancing the fan experience, drones are making a major impact in sports and entertainment

Sponsor Profile

Emirates Expands Sponsorship Portfolio With Music And Culture

Emirates Expands Sponsorship Portfolio With Music And Culture

Airline extends portfolio beyond large sporting events with Redfest DXB, ChoirFest Middle East and other music and cultural events

Emerging Category

Love At First Sight: PBR Clinches Partnership With Harlequin

Love At First Sight: PBR Clinches Partnership With Harlequin

Bull riding circuit extends presence in publishing world with books that feature PBR content and the likeness of four bull riders

Consumer Electronics

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Audio products company aligns with Rock And Roll Hall Of Fame to promote its rock and roll authenticity on the global stage

Digital

Digital Trends To Watch In 2015

Digital Trends To Watch In 2015

Mobile and social engagement to take center stage in the New Year, with WhatsApp, Snapchat and other apps playing a starring role

One-on-one

Inside Visa’s Evolving Sponsorship Strategy

Inside Visa’s Evolving Sponsorship Strategy

Payment giant doubles down on client-specific deals and partnerships that promote specific products and services

Selling

Sponsorship Sales Tips For the New Year

Sponsorship Sales Tips For the New Year

Sellers share tips, tactics and strategies for the New Year and beyond

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