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Stories Tagged automotive

Activation

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

How Sponsors Are Activating The 2017-2018 NBA Playoffs and Finals

League partners capitalize on the 2018 NBA Finals with a mix of exclusive merchandise, digital content and other marketing initiatives

College Sports

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Insurance is the most active category sponsoring college athletics, while State Farm is the most active sponsor

Activation

Activation Rundown At The 2018 PyeongChang Games

Activation Rundown At The 2018 PyeongChang Games

With a few notable exceptions, sponsors take a low-key presence on the ground and in traditional and digital marketing channels

Activation

How Sponsors Plan To Activate The 2018 NBA All-Star Game

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball leads the pack in year-over-year revenue growth and number of new sponsors

Selling

Sponsor Prospecting: Ten Categories To Watch In 2018

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond

Category Update

Tire Companies Gain Sponsorship Traction

Tire Companies Gain Sponsorship Traction

Sponsorship spending, trends and hot buttons in the tire category

Sponsor Profile

How Yokohama Is Taking Its Own Road With Sponsorship

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

Activation

How Sponsors Plan To Activate The 2017-2018 NBA Season

How Sponsors Plan To Activate The 2017-2018 NBA Season

Themed products, new licensing categories and other activations around the upcoming NBA season

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