Stories Tagged motorsports

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

PNC doubles down on sponsorship to strengthen brand on the national stage

Emerging Category

Three Food And Beverage Categories To Watch In 2018

Three Food And Beverage Categories To Watch In 2018

Better-burger chains, hard seltzer and sparkling wine develop a taste for sponsorship

Sponsor Profile

Impact Networking Expands Sponsorship Portfolio

Impact Networking Expands Sponsorship Portfolio

Business services provider partners with Staples Center and the LA Kings to support West Coast expansion

Sponsor Profile

Comcast Plugs In New Sponsorships

Comcast Plugs In New Sponsorships

Pay TV giant partners with U.S. Olympic Committee, U.S. Ski & Snowboard and 13 Team USA athletes to enhance the TV watching experience

One-on-one

Inside AT&T’s Evolving Sponsorship Strategy

Inside AT&T’s Evolving Sponsorship Strategy

Non-sports properties, exclusive content and mobile-first experiences take center stage

Emerging Category

Experience Economy Creates New Sponsorship Category

Experience Economy Creates New Sponsorship Category

Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences

Category Update

Tire Companies Gain Sponsorship Traction

Tire Companies Gain Sponsorship Traction

Sponsorship spending, trends and hot buttons in the tire category

Category Update

Properties Clean Up With The Property Restoration Category

Properties Clean Up With The Property Restoration Category

Belfor Property Restoration, ServiceMaster and others sign new deals across the sports and entertainment landscape

Sponsor Profile

How Yokohama Is Taking Its Own Road With Sponsorship

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category

Selling

Sponsor Prospecting: Three Categories To Watch

Sponsor Prospecting: Three Categories To Watch

Health technology, parking apps and LASIK surgical centers step up sponsorship activity

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