Stories Tagged who does what

Category Update

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance Companies Find Peace Of Mind With Sponsorship

Insurance companies place new premium on sponsorship to reach new audiences and adapt to changing consumer preferences

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

Fairs And Festivals

The Most Active Sponsors Of State Fairs

The Most Active Sponsors Of State Fairs

Anheuser-Busch and Ford are the most active sponsors of state fairs, while telecommunications is the most active category

Category Update

Retailers Go Shopping For New Sponsorships  

Retailers Go Shopping For New Sponsorships  

Lowe’s, Bass Pro Shops and other retailers increase use of sponsorship to drive store traffic and engage employees

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

College Sports

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Apart from apparel deals, insurance is the most active category, while AT&T is the most active brand

Category Update

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

How B2B Technology Companies Are Changing The Sports And Entertainment Landscape

Sponsorship spending, deals and other activity in the B2B technology category

Museums

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Banks are by far the most active category sponsoring museums, with Bank of America the most active sponsor

Category Update

Sub Category: Sandwich Chains Stack Up New Sponsorships

Sub Category: Sandwich Chains Stack Up New Sponsorships

National restaurant brands sign host of national and local deals in 2010