Stories Tagged sponsor profile

Emerging Category

Co-living Service Makes Room For Sponsorship

Co-living Service Makes Room For Sponsorship

Roomi partners with Taste of Country, Mountain Jam and other music festivals to promote roommate finding service

Strategy

Swedish Fish Takes A Deeper Dive Into Sponsorship

Swedish Fish Takes A Deeper Dive Into Sponsorship

Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout

Seeking Deals

T-Mobile Puts The Call Out For Local Sponsorships

T-Mobile Puts The Call Out For Local Sponsorships

Telco explores sponsorship opportunities in new and existing markets

Strategy

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Inside Anheuser-Busch’s New Incentive-Based Sponsorship Model

Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy

New Sponsor

Fanchest Unlocks New Sponsorship Strategy

Fanchest Unlocks New Sponsorship Strategy

Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works

Beverage

Anheuser-Busch Launches Budweiser Live

Anheuser-Busch Launches Budweiser Live

Beverage giant leverages sports portfolio with post-game experiences that span music, food and culture

Who Does What

Automobile Manufacturers: Who Does What

Automobile Manufacturers: Who Does What

Sponsorship spending, major deals and portfolio overviews at the five biggest spenders

Category Update

The Evolving Sponsorship Priorities In The Auto Category

The Evolving Sponsorship Priorities In The Auto Category

Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category

Category Update

Inside The Audio Streaming Category

Inside The Audio Streaming Category

Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category

New Sponsor

HomeAdvisor Finds A New Home At Local Events

HomeAdvisor Finds A New Home At Local Events

Home services matchmaker partners with grassroots events that support its corporate culture and provide access to homeowners

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