Stories Tagged servicing

In Depth

Measurement Essentials Part 2

Measurement Essentials Part 2

Best practices on tracking across the three primary sponsorship metrics: visibility, awareness and behavior

In Depth

Measurement Essentials Part 1

Measurement Essentials Part 1

Tips and tactics on measuring sponsorship success

New Sponsor

Sorbabes Develops A Taste For Sponsorship

Sorbabes Develops A Taste For Sponsorship

Gourmet sorbet partners with music festivals and tastemaker events, with additional deals likely to follow

Sponsor Profile

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

How Mercury Insurance Uses Sponsorship As A Barometer Of Success

Auto insurer uses sports and music to generate leads, including a soon-to-be-announced partnership with the Tampa Bay Lightning

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

Selling

How To: Sales Advice For Nonprofits (And Other Properties)

How To: Sales Advice For Nonprofits (And Other Properties)

Noreen Major, Shakespeare Theatre Company associate director of development, shares tips and tactics on finding, selling and retaining corporate partners

Selling

How To: Using Technology To Improve The Sales Process

How To: Using Technology To Improve The Sales Process

How rightsholders are using virtual reality and other technology-based platforms to speed up the sales cycle

Adding Value

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

Back in Black: Jaguars Launch Program To Drive Sponsor ROI

NFL team launches Jaguars Black to help sponsors and premium season ticket holders maximize ROI from client entertainment

Adding Value

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

How Little League Baseball Attracts Sponsors And Retains Long-term Partners

Youth sports organization finds long-term success by supporting sponsors’ evolving business objectives

Results

How Kiwanis International Posted A Threefold Increase In Sponsorship Revenue

How Kiwanis International Posted A Threefold Increase In Sponsorship Revenue

Service organization generates incremental revenue and boosts exposure for community programs after formalizing sponsorship strategy

Displaying results 1-10 (of 39)
  < 1 2 3 4  >