Stories Tagged seeking deals

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

Apparel

The Most Active Sponsors In the Apparel Category

The Most Active Sponsors In the Apparel Category

Nike is the most active sponsor in the sports apparel category with 20 percent of properties reporting a partnership with the company

Sponsor Profile

Tommy Bahama Tries On New Sponsorships

Tommy Bahama Tries On New Sponsorships

Island-inspired lifestyle brand sponsors tennis, volleyball and other events where consumers unwind to promote brand positioning

Strategy

Bose Turns Up The Volume On Sponsorship

Bose Turns Up The Volume On Sponsorship

Move over Dr. Dre: Audio products company doubles down on sponsorship to reach a new generation of customers

Emerging Category

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Rocky Mountain High: How The Colorado Symphony Is Cultivating New Sponsors

Symphony creates Classically Cannabis music series to access revenue from Colorado’s burgeoning cannabis industry

Sponsor Profile

In It For The Long Haul: Inside Tata’s “Less Is More” Sponsorship Strategy

In It For The Long Haul: Inside Tata’s “Less Is More” Sponsorship Strategy

Tata Consultancy Services maximizes portfolio by replacing Formula One, pro cycling, cricket and other properties with high-profile endurance sports events

Category Update

Cruise Lines Increase Sponsorship Capacity

Cruise Lines Increase Sponsorship Capacity

Cruise line operators sign new deals with sports and entertainment properties to promote new ships and lure new travelers

Sponsor Profile

Car2go Ramps Up Sponsorship To Support North American Expansion

Car2go Ramps Up Sponsorship To Support North American Expansion

Daimler AG unit partners with festivals, endurance sports events and other properties to promote on-demand transportation solution

Sponsor Profile

Vimeo Uses Sponsorship To Bring Content To The Masses

Vimeo Uses Sponsorship To Bring Content To The Masses

Video sharing service uses sponsorship to showcase content offerings; additional deals beyond music fests may be in the works

Category Update

Wireless Service Providers Dial Up New Sponsorships

Wireless Service Providers Dial Up New Sponsorships

With four national players left standing, industry consolidation drives new deal-making—and new opportunities—in the wireless space

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