Stories Tagged seeking deals

Sponsor Profile

MiO Turns On The Sponsorship Spigot

MiO Turns On The Sponsorship Spigot

Liquid water enhancer expands music program with new ties to Coachella, Sasquatch! and three other music festivals

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

Beverages

More On Tap: Pabst To Expand Project Pabst

More On Tap: Pabst To Expand Project Pabst

Pabst Brewing Co. to expand Portland music festival into a national marketing platform after seeing success with inaugural event

Sponsor Profile

How Avaya Is Using Sponsorship To Up Its Cool

How Avaya Is Using Sponsorship To Up Its Cool

Business communications company increases use of sponsorship to update image and humanize its brand, with additional deals on the horizon

Strategy

Zoom Zoom: Mazda Increases Sponsorship Investment

Zoom Zoom: Mazda Increases Sponsorship Investment

Automaker increases use of sponsorship and experiential marketing to expand reach, build favorability and drive sales

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

Emerging Category

Wearable Technology Brands Try On New Sponsorships

Wearable Technology Brands Try On New Sponsorships

Fitbit, Garmin and others use sponsorship to promote new products, demonstrate relevancy and access new sales channels

Healthcare

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Healthcare company’s evolving business drives need for consumer engagement on a global scale

Emerging Category

Airbnb Uses Sponsorship To Support Growth Ambitions

Airbnb Uses Sponsorship To Support Growth Ambitions

Peer-to-peer lodging company partners with TCS New York City Marathon, Australian national basketball team and other properties to promote new brand and engage local communities

Emerging Category

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

Payment processor to share sponsorship assets with digital wallet companies, currency exchanges and other players in the Bitcoin universe

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