Stories Tagged seeking deals

Beverage

Southern Comfort Teams With Oddball Comedy Festival

Southern Comfort Teams With Oddball Comedy Festival

American liqueur uses comedy to support “self-comfortableness” message, with digital content playing a starring role

Sponsor Profile

Alcatel Onetouch Calls Up New Sponsorships

Alcatel Onetouch Calls Up New Sponsorships

Mobile phone maker increases North American marketing spend fivefold, with sponsorship playing a key role

Healthcare

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

Clinical testing company partners with WNBA New York Liberty, Leadville 100 and Ironman Boulder to promote new service for athletes

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Sponsor Profile

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Ticket reseller expands portfolio with new deals with music festivals and potential ties to theatrical productions 

Fairs And Festivals

Automakers Make Their Mark At State Fairs

Automakers Make Their Mark At State Fairs

The State Fair of Louisiana and Arkansas State Fair sign first-ever presenting sponsors

Healthcare

All In: Health Insurance Exchanges Sign Up New Sponsorships

All In: Health Insurance Exchanges Sign Up New Sponsorships

Kentucky partners with Forecastle music festival on behalf of Kynect health insurance exchange

Emerging Category

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

No Simulation: Colleges Ramp Up Spending On Behalf Of Video Game Courses

Colleges, universities and other academic institutions increase use of sponsorship to promote video game design programs

Category Update

The Hottest Sponsorship Category In 2015? Solar

The Hottest Sponsorship Category In 2015? Solar

Solar energy companies partner with pro sports teams, music festivals and other properties to demonstrate sustainable energy in action

Sponsor Profile

Firestone Gains Traction At Country Music Festivals

Firestone Gains Traction At Country Music Festivals

Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign

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