Stories Tagged seeking deals

Strategy

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Sponsorship Jackpot: AEG Expands Into The Lottery Business

Entertainment giant partners with Texas Lottery on a ticket that offers VIP experiences at some of the world’s top music festivals

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

Category Update

Health Insurance Companies Expand Sponsorship Coverage

Health Insurance Companies Expand Sponsorship Coverage

Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending

Strategy

Sponsor Perspective: Trends To Watch In 2016

Sponsor Perspective: Trends To Watch In 2016

Executives from Barclays, Mondelez and Visa share sponsorship and activation trends this year

Strategy

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Technology giant sponsors Red Bull Media House, NBA All-Star and other properties to demonstrate how its products enhance the viewing experience

Category Update

Smartphone Apps Grow Appetite For Sponsorship

Smartphone Apps Grow Appetite For Sponsorship

Mobile apps increase use of sponsorship to promote their offerings, reach new audiences and personalize their brands

New Sponsor

Funyuns Partners With Voodoo Experience Music Festival

Funyuns Partners With Voodoo Experience Music Festival

Onion-flavored snack partners with New Orleans music fest to drive preference among young Millennials

Sponsor Profile

How Sweet It Is: Mars Sees Success From NFL Partnership

How Sweet It Is: Mars Sees Success From NFL Partnership

Sports league plays a key role in driving double-digit sales growth for Skittles, M&M’s and other brands

Strategy

Major Energy Finds Major Success With Sponsorship

Major Energy Finds Major Success With Sponsorship

Energy supplier expands Madison Square Garden partnership after finding success with the New York Knicks

Restaurant

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

British restaurant chain sponsors Boston music festival to engage college students and young professionals

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