Stories Tagged seeking deals

Category Update

DirecTV Finds The Time Is Now For Sponsorship

DirecTV Finds The Time Is Now For Sponsorship

Pay TV provider sponsors New York Comic Con on behalf of soon-to-be-launched streaming video service

New Sponsor

Blaze Pizza Blazes New Sponsorship Trail

Blaze Pizza Blazes New Sponsorship Trail

Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth

Sponsor Profile

Inside Yelp’s Sponsorship Strategy

Inside Yelp’s Sponsorship Strategy

User-generated content provider uses sponsorship to drive traffic, engage users and reinforce local roots

Sponsor Profile

Celebrity Cruises Expands Film Festival Tour

Celebrity Cruises Expands Film Festival Tour

Cruise line partners with film fests to promote A Taste of Film onboard experience

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Category Update

Beef Jerky Goes Upscale, And New Sponsorships Follow

Beef Jerky Goes Upscale, And New Sponsorships Follow

Jerky makers increase use of sponsorship to reach new audiences and promote new products

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Beverages

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Sweet Sassafras! Hard Root Beer Taps New Sponsorships

Coney Island Brewing, Anheuser-Busch and others double down on sponsorship to promote hard soda offerings

Strategy

How Bai Is Using Sponsorship To Engage “Conscious Authentics”

How Bai Is Using Sponsorship To Engage “Conscious Authentics”

Beverage company partners with Tribeca Film Festival and Panorama music festival to drive preference among socially conscious consumers

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