Stories Tagged seeking deals

Emerging Category

Streaming Audio Services Tune In Sponsorship

Streaming Audio Services Tune In Sponsorship

TuneIn, Spotify, Rdio and others turn up the sponsorship volume to gain a point of differentiation in the hyper-competitive online music category

Category Update

Best Practices: Navigating The Airline Category

Best Practices: Navigating The Airline Category

Industry consolidation and new activity by global carriers is creating new opportunities for nearly every type of property

Telecommunications

Huawei Gets On The Sponsorship Highway

Huawei Gets On The Sponsorship Highway

Chinese handset maker sponsors Jonas Brothers tour to build visibility in the U.S. market; mulls additional deals in the music space

Sponsor Profile

Looped in Expands College Push; Mulls Additional Deals

Looped in Expands College Push; Mulls Additional Deals

Looped in joins PayPal, Serve and other mobile payment platforms using sponsorship to engage tech-savvy young adults

Strategy

Inside StubHub’s Evolving Sponsorship Strategy

Inside StubHub’s Evolving Sponsorship Strategy

Secondary ticket seller signs first naming rights deal; extends reach through AEG and Paciolan ticketing platforms; and places more focus on professional soccer

Sponsor Profile

Unilever Serves Up Sponsorship In Ice Cream Offensive

Unilever Serves Up Sponsorship In Ice Cream Offensive

Consumer goods giant aligns with Southern California’s Coachella music fest to support U.S. launch of Fruttare frozen fruit dessert

Category Update

Energy Companies Charge Up Sponsorship Portfolios

Energy Companies Charge Up Sponsorship Portfolios

FirstEnergy, NRG and others double down on sponsorship to showcase products, reach new customers and advance their brands

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Strategy

HSBC’s New “Fewer, Bigger” Sponsorship Strategy

HSBC’s New “Fewer, Bigger” Sponsorship Strategy

British banking giant doubles down on golf and rugby to support international positioning and drive new business

Who Does What

Who Does What: Energy Drinks

Who Does What: Energy Drinks

Coca-Cola and PepsiCo retrench, but other players expand portfolios to promote new line extensions and support double-digit growth

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