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Results

Incremental Business Fuels New DHL Sponsorships

DHL expands portfolio based on new business gains from existing sponsorships

Results

Upstart Spirits Brand Uses Cause Tie To Open Retail Doors

Using sponsorship to open retail distribution door works for new spirits brand looking for sales channels

In Depth

Five Sponsorship Programs Everyone Can Learn From

Best sponsorship programs provide examples of what it takes to deliver programs with impact

Seeking Deals

Tastykake Wants To Establish Sweet Spot In New Markets

Tastykake expands distribution, seeks East Coast and Southeast sponsorship opportunities reaching women and kids

Results

New Business Gains Prompt Aflac To Boost Racing Sponsorship

Aflac grows sponsorship program after seeing new business resulting from motorsports ties

Adding Value

No Sophomore Slump: Festival Doubles Sponsorship Revenue In Year Two

No Sophomore Slump: Festival Doubles Sponsorship Revenue In Year Two

Music festival doubles sponsorship revenue in second year by offering themed areas, recycling program and in-kind opportunities

Selling

How The New York City Marathon Avoids Hitting The Wall

ING New York City Marathon lands new sponsors and upsells existing partners with unique benefits packages

Results

Discount Auto Insurer Ties Sales Gains Directly To Sponsorship Activation

Gainsco sees big rise in sales of low-cost insurance policies in wake of activation efforts around motorsports sponsorship

Adding Value

Bigger Is Better: Festival’s Three-part Expansion Attracts More Sponsors

San Jose Int’l Mariachi Festival attracts new dollars by adding significant value at little or no cost

Selling

Property Finds Putting Sponsors First Leads To Success

Sponsor-centric selling yields significant revenue for upstart cycling team; strategy concentrates on marketing and sales goals rather than standard benefits

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