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Energy Efficient: Reliant Benefits From Cost-effective Leveraging Plan

Energy Efficient: Reliant Benefits From Cost-effective Leveraging Plan

Reliant Energy pleased with return from lower-cost activations at Houston Livestock Show and Rodeo


Packaged Goods Company Sees Sales Jump Through Local Property Retail Partnership

Retail partnership relies on property admission discount with vendor product purchase to drive sales, store traffic and event attendance


Canadian Cause Rethinks Sponsorship Approach To Maintain Value And Relevancy

Breast cancer cause tweaks sponsorship strategy to keep things fresh for new and returning sponsors

Sponsor Profile

No Credit Crunch For American Express Sponsorships

No Credit Crunch For American Express Sponsorships

American Express remains committed to sponsorship, signing new deals and introducing new activation programs

Seeking Deals

BP Invigorates New Product With First-time Sponsorships

Fuel giant seeks events and sports ties east of the Rockies to tout new gasoline additive

Adding Deals

School Sponsorships Make The Grade For New York Life

New York Life to more than double its number of college sponsorships, as program proves successful at recruiting new employees


Too Much Of A Good Thing? Not When It Comes To Sponsor Networking

Monthly sponsor meetings hosted by Houston Livestock Show and Rodeo win rave reviews from corporate partners, result in new relationships

Sponsor Profile

Subaru Sticks With What Works, Expands Sponsorship Portfolio

Automaker signs new deals, renews existing partnerships as highly targeted selection of lifestyle properties continues to deliver sales


From Market Share Increases To Improved Images, Sponsorship Delivers Return

Quantifiable results shared by sponsors run the gamut from direct sales to heightened business relationships to image enhancement and awareness for a new brand


Female-focused Cause Tie Wins Record Support From Jiffy Lube Franchisees

Jiffy Lube launches first national cause tie with American Heart Assn., earns highest-ever campaign participation by franchisees

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