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Sponsor Profile

Properties Win As Kraft Spends More At Corporate And Brand Levels

Properties Win As Kraft Spends More At Corporate And Brand Levels

Minor League Baseball and music ties join NCAA and NASCAR deals in packaged goods giant’s portfolio

One-on-One

Subaru Likes The Sponsorship Road It Is On

Subaru Likes The Sponsorship Road It Is On

Q&A with the automaker’s sponsorship manager Todd Lawrence

Sponsor Profile

Triathlon Deals Are Cultural Sponsorships For Insurance Company

Triathlon Deals Are Cultural Sponsorships For Insurance Company

Philadelphia Insurance Cos. use endurance sports to drive home company’s approach to business

Sponsor Profile

Scotts Sees Fertile Ground In Baseball Partnerships

Scotts Sees Fertile Ground In Baseball Partnerships

Company expands sponsorship program with team and league deals, including licensed products

Seeking Deals

Yokohama On The Lookout For Team Sponsorships In Key Markets

Yokohama On The Lookout For Team Sponsorships In Key Markets

Tire company pleased with success from sports marketing looks for additional team sponsorships

Results

Sponsorship Generates Leads And Sales For Discount Auto Insurer

Sponsorship Generates Leads And Sales For Discount Auto Insurer

Low-cost insurer continues to boost policy sales through agent-focused activation of auto racing sponsorship

Selling

Three Successful Revenue-building Strategies For Properties

Three Successful Revenue-building Strategies For Properties

Successful sales approaches from rightsholders doing deals despite the down economy

Results

Sponsorship Pays The Bill At P.F. Chang’s

Sponsorship Pays The Bill At P.F. Chang’s

P.F. Chang’s drives business from runners through marathon sponsorship activation

Results

Tony’s Perfect Game: National Bowling Partnership Produces For Frozen Pizza Brand

Tony’s Perfect Game: National Bowling Partnership Produces For Frozen Pizza Brand

Tony’s Pizza earns double-digit sales increase as a result of national bowling sponsorship

Sponsor Profile

Stanley Finds Sponsorship To Be An Awareness And Sales Tool

Stanley Finds Sponsorship To Be An Awareness And Sales Tool

Stanley Works expands sponsorship program to grow awareness of flagship brand and build B2B and B2C sales

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