Stories Tagged results

One-on-one

Honda’s Sponsorship Strategy Rolls On

Honda’s Sponsorship Strategy Rolls On

Asian auto import gears up 11th iteration of the Honda Civic Tour

Servicing

Arizona D-backs Find Success From Sponsor Summit

Arizona D-backs Find Success From Sponsor Summit

MLB team and the University of Phoenix roll out new community education program following revamped sponsor summit

Sponsor Profile

Barracuda Networks Charts New Sponsorship Course 

Barracuda Networks Charts New Sponsorship Course 

Technology company partners with Bryan Herta Autosport and Slipstream Sports to promote brand positioning and gain business from team cosponsors

Sponsor Profile

GAC Launches First U.S. Sponsorship

GAC Launches First U.S. Sponsorship

Global shipping provider aligns with NBA Houston Rockets to build local presence, strengthen relationships and gain business from cosponsors

One-on-one

Symetra Adds LPGA Development Tour To Sponsorship Portfolio

Symetra Adds LPGA Development Tour To Sponsorship Portfolio

Financial services firm inks first national sponsorship to enhance visibility and build relations with banks and other distribution partners

In Depth

Best Practices: Helping Sponsors Measure

Best Practices: Helping Sponsors Measure

Sponsorship decision-makers share tips and tactics on how properties can help measure success.

One-on-one

General Electric Charges Up Sponsorship Activity

General Electric Charges Up Sponsorship Activity

Diversified product and services giant expands sponsorship portfolio with PGA Tour and Formula 1 team

Emerging Category

Role Reversal: More Nonprofits Becoming Sponsors

Role Reversal: More Nonprofits Becoming Sponsors

American Red Cross, Feed The Children and other nonprofits add sponsorship to their marketing toolbox to reach new donors, volunteers, etc.

In Depth

Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need

Audience Research: Asking The Right Questions To Give Sponsors The Answers They Need

Findings can demonstrate fit, identify new prospects, develop relevant activation ideas and prove return on investment

Opinion

A New Twist On Ambush Marketing And Other Interesting Events

A New Twist On Ambush Marketing And Other Interesting Events

Editorial Director Jim Andrews’ latest observations, insights and advice

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