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Activation

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Banks Invest In New Activation Platforms To Drive Incremental Business And Support Brand Values  

Three banks that are charting new ground in sponsorship activation

Strategy

Hello Again: How Lincoln Is Using Art And Design To Reach A New Generation of Car Buyers

Hello Again: How Lincoln Is Using Art And Design To Reach A New Generation of Car Buyers

Lincoln uses thought leadership, art and design to reintroduce storied brand to forward-thinking luxury car buyers

Activation

Three Activation Programs That Make Sponsors Proud

Three Activation Programs That Make Sponsors Proud

Marketing execs from Bank of America, Nationwide Insurance and UBS share activation programs they’re proud to call their own

Packaging

How Canine Companions For Independence Boosted Sponsorship Revenue From Six To Seven Figures

How Canine Companions For Independence Boosted Sponsorship Revenue From Six To Seven Figures

Dog-centric nonprofit secures nearly $3 million in revenue after launching new sponsorship initiative

Cause Marketing

Birds Of A Feather: Pennington Finds Success From Cause Tie-in

Birds Of A Feather: Pennington Finds Success From Cause Tie-in

Bird seed brand and the Cornell Lab of Ornithology find success by treating sponsorship as a long-term partnership, not a one-off

Strategy

Inside EMC’s “Revenue Positive” Sponsorship Strategy

Inside EMC’s “Revenue Positive” Sponsorship Strategy

Data storage giant moves sponsorship portfolio from marketing to sales to generate incremental business and gain internal buy-in

Sponsor Profile

Inside Panasonic’s Evolving Sponsorship Strategy

Inside Panasonic’s Evolving Sponsorship Strategy

Lesley Poch, group director, sponsorship and experiential marketing, discusses how the electronics giant is using the US Open to promote its B2B offerings

Strategy

Ray-Ban Uses Music To Inspire Creativity

Ray-Ban Uses Music To Inspire Creativity

Eyewear brand partners with Celebrate Brooklyn!, Pitchfork and other music events to support global marketing campaign

Packaging

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

How The Exploratorium Has Secured $4 Million In Sponsorship Revenue

San Francisco museum finds success by offering collaborative partnerships that engage employees and the community

Strategy

Grolsch Uses Independent Film To Connect With Creatives

Grolsch Uses Independent Film To Connect With Creatives

Dutch brewery expands year-old Grolsch Film Works initiative to connect with creative professionals and reach new audiences

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