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Strategy

Major Energy Finds Major Success With Sponsorship

Major Energy Finds Major Success With Sponsorship

Energy supplier expands Madison Square Garden partnership after finding success with the New York Knicks

Restaurant

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

British restaurant chain sponsors Boston music festival to engage college students and young professionals

Sponsor Profile

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Ticket reseller expands portfolio with new deals with music festivals and potential ties to theatrical productions 

Adding Value

New Jersey Devils Ramp Up NJ100 Program

New Jersey Devils Ramp Up NJ100 Program

NHL team uses networking program to facilitate business-building opportunities among C-level executives

Cause Marketing

How Mizuno Uses Social Media To Promote Brand Purpose

How Mizuno Uses Social Media To Promote Brand Purpose

Ahmet Abaci, vice president of brand marketing and management, discusses the sporting goods company’s “What If Everybody Ran” campaign at IEG 2015

Digital Content

All In: How Adidas Uses Social Content To Break Through The Clutter

All In: How Adidas Uses Social Content To Break Through The Clutter

Global brand director Thomas van Schaik shares the thinking behind the @Brazuca marketing campaign at the 2014 FIFA World Cup

Digital Content

How the Minnesota Wild Are Monetizing Social Content

How the Minnesota Wild Are Monetizing Social Content

NHL team posts 15 percent to 20 percent increase in revenue by connecting sponsors with fans outside the walls of the Xcel Energy Center

Sponsor Profile

How Avaya Is Using Sponsorship To Up Its Cool

How Avaya Is Using Sponsorship To Up Its Cool

Business communications company increases use of sponsorship to update image and humanize its brand, with additional deals on the horizon

Strategy

Essence Broadens Scope of Sponsor Summit    

Essence Broadens Scope of Sponsor Summit    

Time Inc. unit transforms sponsor summit into marketing upfront; secures Colgate-Palmolive as a result of 2013 confab

Adding Value

Best Practices: Sponsor Summits

Best Practices: Sponsor Summits

The NBA, MLS New York Red Bulls and others find success in using summits to engage sponsors and prospects

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