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Results

Cat Takes To The Track To Find Qualified Job Applicants

Caterpillar signs national deal after test sponsorship exceeds expectations in identifying qualified prospective employees

Selling

Thinking Small Leads Chicago Bears To Big Revenue Increase

Chicago Bears earn double-digit revenue increase with “aggressive” approach to new deals and renewals

Results

Cycling Success Has Winemaker Thirsting For More

Sutter Home builds on its cycling sponsorship program after consumers, distributors and retailers demonstrate support for the effort

Seeking Deals

Allstate Adds Sponsorships To Reach Minority Markets

Allstate looks for deals to raise its presence in African-American and Latino markets

Deal Structure

NBA Team, Sponsors Benefit From Up-front Playoff Planning

NBA Cleveland Cavaliers avoid additional negotiations for playoff sponsorships by structuring up-front commitments from regular-season sponsors

Selling

Union’s Involvement Helps Local Run Secure Six Figures In Sponsorship

Leveraging labor union tie pays off for local property; approaching companies that want to do business with union leads to $200,000 in sponsorship

New Sponsor

Properties Should Keep An Eye On Weight Watchers

Weight Watchers signs first significant sponsorship; team deal to serve as pilot program to test medium’s value

Strategy

Mandate From New Coors Sponsorship Chief: Integration

Coors goes to market with new sponsorship strategy that aligns national deals with brewer’s overall marketing initiatives

Selling

How The Charlotte Checkers Beat The Odds And Doubled Revenue

Charlotte Checkers more than double sponsorship revenue by linking deals to partners’ cause initiatives and creating activation ideas

Selling

WNBA Team Grows Sponsorship By Being Proactive About Activation

WNBA team grows sponsorship revenue 50 percent in one year by shifting focus from standard benefits to activation ideas and support

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