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Stories Tagged new sponsor

Automotive

How Fiat Is Marching To Its Own Sponsorship Beat

How Fiat Is Marching To Its Own Sponsorship Beat

Automaker partners with Bonnaroo music festival to promote new Apple Music in-car experience

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Apparel

OluKai Says Aloha To New Sponsorships

OluKai Says Aloha To New Sponsorships

Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store

Category Update

Category Update: Wireless Handsets

Category Update: Wireless Handsets

Chinese manufacturers call up new deals with global sports properties

Emerging Category

Three Food And Beverage Categories To Watch In 2018

Three Food And Beverage Categories To Watch In 2018

Better-burger chains, hard seltzer and sparkling wine develop a taste for sponsorship

One-on-one

Sponsorship Trends To Watch In 2018

Sponsorship Trends To Watch In 2018

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

Selling

Sponsor Prospecting: Ten Categories To Watch In 2018

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

Category Update

The Evolving Sponsorship Priorities In The Auto Category

The Evolving Sponsorship Priorities In The Auto Category

Car share services, autonomous vehicles and electric cars drive new sponsorship objectives in the auto category

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

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